Hmmm … Very Hmmm
DC Comics publisher/president Paul Levitz in a multipart interview from late July in San Diego; this is the part about online comics.
While we’re waiting for the Zudacontracts to show, here’s the key argument in favor of it from the guy who’s ultimately responsible for its success or failure:
At the end of the day, what you’re supposed to do as a publisher is create an opportunity for creative people to reach an audience and make a living in the process, and to earn your pay doing that by how you physically create the product for people, how you market the product, distribute it, connect it. Webcomics enable some people to bypass that all, and do it all themselves because they want to do it themselves and that’s a wonderful thing, but it’s also a hard thing.
Translation: “Webcomics hard.”
Analysis: Duh. Any creative endeavour that produces something worthwhile is hard; if a creator cares to put less than 100% into achieving a vision, I’m probably less than 100% interested in whatever gets produced. Please note that I’m not saying Only individual expressions of art are valid and if you lack the talent to handle the business and marketing ends of your art and you live a miserably poor life as a result, too bad.
But I am saying that the more — let’s call them agendas — come into play from people who aren’t the possessor of the creative vision but retain an ownership stake, the greater the — let’s call it dilutive — effect it will have on the creation.
Thinking back to my conversation with Robert Khoo at SDCC on the topic of collectives, I’m becoming more convinced that there’s a market for — let’s call it a turnkey webcomics management solution — Khoo-like people to handle the business aspects of a webcomic or collective, allowing the creator(s) to focus on creating, but not acting as a traditional publisher. It would be a revolutionary shift in the publishing model, but hell — isn’t revolutionary what the internet is supposed to do best?