I was kind of hoping the shirt would distract from the moustache.
Matt Boyd + Rich Stevens = YES. Boyd makes it sound like those old El Grande Historia del Rock compilation albums I used to find in the dollar bin during my regular pilgrimages to 12th & Poplar and the musical shrine therein.
Several points on contact on the WOWIO question (including comments from helpful readers) all agree — money comes from ads in the eBooks; to sum up — advertisers pay WOWIO, WOWIO splits with creators, allowing books at prices like “free”.
Downloaders of these free books have to provide certain information about themselves for purposes of authentication. To quote:
Signing up for a WOWIO account requires that you authenticate your identity. This is necessary to protect the content of our publishing partners and provide readers with free ebooks. WOWIO is currently available to U.S. residents only.
Authentication options include:
- a non-anonymous email address
- a credit card
- a scan of an ID like a driver’s license
It is stated that credit card info and ID scans are not retained “after the authentication process”. No disrespect to WOWIO or the many creators using the service to distribute their stuff, but there’s no way in hell that I’d ever transmit either of those things to somebody offering me something for free. Why yes, I am a cynical sumbitch, thank you.
In addition to authenticating, you will be asked:
to enter personal information, including contact information and information regarding your personal interests and preferences. …
WOWIO collects and uses your personal information primarily for the purpose of subsidizing the price of ebooks available on the WOWIO site. Sponsors pay for the opportunity to present their products and services to you, and in return you get free books. Your personal information is shared with sponsors and other clients and partners of WOWIO in aggregate only. No personal identifying information is available to clients or partners. [emphasis original]
Addendum to the earlier Cycle o’ Money: Advertisers pay WOWIO, WOWIO splits with creators, you get free books, you get sold to advertisers. The farming of marketing info isn’t unique, and it is one of the things that makes our economy work. But I found this bit interesting: when talking about how WOWIO will never disclose info about you personally except in extraordinary circumstances (subpeona, other legal compliances, etc.), there was this tidbit:
… in the good faith belief that such action is necessary to: … (b) protect and defend the rights or property of WOWIO
Okay, Not A Lawyer, but that’s pretty damn broad. The lack of boilerplate we will not sell or give away information about you text is worth considering. I’m not saying that WOWIO is a bad service or a bad deal (really, I have no opinion on it), but you’ll want to keep in mind that these free books aren’t really free, and you’ll have to decide for yourself if reading them (and supporting their creators) is a sufficient benefit to Brand:You.