The Art Of Swag
You know that dark weight of disappointment that forms in your tummy when someone you really admire does something ridiculously irritating and when it comes time to call them on it you actually end up feeling worse about that than what they did in the first place? Give me a clear and present enemy any day and I can face it with bravado. That being said, let’s talk a little bit about what happens when you purchase products from your favorite Webcomics only to find the process of getting said items to be a demoralizing and strained experience.
Webcomics have found a very wealthy pocket to pick from in regards to merchandise. Swag has been made especially popular by quirky t-shirts labeled with inside jokes that only another reader would get. Selling swag has made it possible for some artists to quit their full time jobs and work on their comic full time. For many popular comics, they don’t even handle the process of selling swag anymore because it’s so daunting.
So two months ago I purchased a poster from one of my favorite comics, one I’d read since the archives were in double digits. Two months, $20 dollars later, weeks of silence, a handful of emails and I still don’t have the poster. My confidence is waning while my disappointment grows. I’m curious now about how comic creators deal with the art side and the business side of what they do, and is mixing the two worth it in the end? It’s a subject I plan to explore in depth in the very near future. I like the comic and respect the creator too much to be a vile consumer whore and rip it to shreds until I feel vindicated. However, I do feel it is an important subject to bring more attention to.
We want to be loyal readers and support our artists so that they can continue to bring us what we love and continue to enjoy doing what they do. I hold out hope that most people have very good experiences, and that mine is the exception.