Happy Halloween
- New Emily Carroll comic! Boo!
- What’s better than getting full-size Snickers bars in your treat bag instead of “Fun” size? A successful Kickstart! Case in point: the Unshelved e-books USB drive. Second case in point: a significant bump over the past day or so for Evan Dahm’s illustrated edition of The Wonderful Wizard of Oz.
Or even making progress on already-concluded campgaigns, such as the welcome news that Augie and the Green Knight is on the verge of going to press or that the Rachel Peng audiobooks have finished recording and those who have been patiently waiting are getting an extra e-book for their troubles¹.
- Followup! Regarding TopatoCo invoice numbers and how much business they’re doing: David Malki ! (who in addition to his myriad other projects is in charge of communications for TopatoCo) throws some cold hard data into the game:
Like most ecommerce software, TopatoCo’s increments order numbers whenever a new shopping cart is created…. The number references that unique cart whether or not the person actually goes on to check out….
So, the number of completed sales is less than the difference in invoice numbers, because you have to deduct some number of abandoned carts — I couldn’t say how many that is for TopatoCo in particular, but perhaps about 30% (based on industry averages).
Good to know, but then there was the announcement from TopatoCo Supreme Leader For Life Jeffrey Rowland that they have definitely passed 500,000 orders, and it seems impossible to have done that with fewer than 500,000 invoice numbers. More on this as we mess with math³.
Okay, get out there, get some candy, and rot the hell out of your teeth.
Spam of the day:
Of course, he follows the scalper’s golden rule — never carry more than 10 tickets at a time. His partner carries most of the tickets and hides in dark lanes awaiting a call from him.
Yes, yes, very clever. The spam is coming in thick these days — up from maybe 3 or 4 a day to 50 or 60. For the love of glob, nobody here wants your fancy sunglasses or footwear.
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¹ Disclaimer: I did a technology test on that e-book for author KB Spangler² to make sure that it looks good on a variety of screen types and resolutions, and I can assure you that Come Bowling With Us is friggin’ gorgeous. As soon as Spangler adds this item to her store, you’re going to want to get it.
² AKA “my buddy Otter”.
³: To wit: do we assume that every invoice number since #500,000 up to 519,348 was abandoned except for mine, and that reported by Alice Bentley? That would seem to be the worst possible case, making for an abandonment rate of 19,436/519,348 or about 3.74%. This requires more thought.
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