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On Syndication: An Interview With Chris Baldwin

Regular readers of this page know a few things about me: I like webcomics, setting off the occasional potentially-explosive discussion, and beer. I also have a low opinion of comics syndicates and how they treat a) their artists; and b) their audiences. And yet, there is room to discuss the syndicates and their contributions to an art form we all love, in a mostly-mature fashion.

Enter Chris Baldwin of the incomparably wonderful Little Dee, who on Monday announced a move in the direction of syndication; Baldwin was kind enough to talk to us about his reasons for doing so, his hopes, and whether or not he thinks he can take Dave Kellett in a no-holds-barred-fight. Okay, I made that last part up. Sorta.

Fleen: First of all, congratulations — it’s no secret that you’ve wanted [syndication for Little Dee] for a long time. With absolutely no sarcasm at all, why? What is it that drew you towards the dream of syndication?

Baldwin: I’ve always loved to write and draw, not only Little Dee, but also other daily comics, comic books, novels, poetry, plays, children’s books, and I am even currently doing work for MAD Magazine.

But I am not a marketer, I am not a hob-nobber, I am not hip, and I am not a clothing or bumper-sticker salesman. I don’t look down on those things, I am simply no good and not interested in them. I consider a syndicate to be nothing more than an agent who works on percentage. I do my job, which I love, and they do theirs. To that extent, it seems like a fine career (for as long as dead-tree newspapers exist, which i think will still be for a decently long while). Being able to set my own hours and live anywhere in the world where there is internet is nice too!

Fleen: is part of United Features Syndicate; you had a quote from the Aquisitions Editor of Universal Press Syndicate on the back of Little Dee, Volume 1. Was there a bidding war over Little Dee? If so, what does UFS offer that the others didn’t, wouldn’t, or couldn’t?

Baldwin: There was not a bidding war. Universal Press has shown some respectful interest in Little Dee, but has not made any movement. Mr. Glynn, himself, has been very supportive of my work and in my pursuits in the industry, I cannot thank him enough.

Fleen: You wrote [on Monday, 29 May 2006] that you’re not syndicated, but this move is “the next step in that potential.” Have UFS laid out a pathway for full-on syndication, and from there to promoting the strip widely?

Baldwin: I believe that both parties hope for eventual syndication, although it would be under a totally new and separate agreement. If it was syndicated, I am sure it would receive the same attention regarding promotion that any other syndicated strip would receive.

Fleen: What do you get from the syndicate that you don’t get from being solo, and vice versa?

Baldwin: I don’t believe either party will gain greatly unless our relationship moves to syndication, but in the meantime I may gain some readers, as might they, and we both may also gain some financially.

Fleen: When will UFS be launching Little Dee on Will it require a reboot? How about if you went full-bore syndicated?

Baldwin: They will be launching Dee on on June 13th (although that could change). They will begin for a short period with some older strips picked by me from the archive, strips which set up certain secondary characters and plot-lines which readers will see again. I do not know what we would do for syndication.

Fleen: What (if anything) will you be required to give up by going to Will you still have open archives, or will they be locked behind a 30-day window?

Baldwin: Dee will continue to appear at, being posted two weeks after they appear at, and there will indeed be only a 30-day window on the archive for strips created during Dee’s stay at That is the only notable limitation I can think of. And yes, I’m sure at they will use their standard archiving, which I believe is also 30 days.

Fleen: Will you still be able to offer your originals for sale?

Baldwin: Yes.

Fleen: Will move this affect the publication of future Little Dee books? Does the syndication deal make future guest strips less likely?

Baldwin: This agreement will not affect the publication of future Little Dee books. Regarding guest strips, during the period of this agreement, as I have hopes for it leading to syndication, I would not choose to take a vacation from the strip for any amount of time.

Fleen: Given the traditional syndication model, will we see Little Dee Sunday strips?

Baldwin: Not under this agreement. If a move is made towards syndication it might happen.

Fleen: Best case, how does this deal progress over the next year? Two years? Five?

Baldwin: My guess is that we’ll test each other out for a year or so, and then either join up or part friends.

Fleen: San Diego Comic-Con Steel Cage Deathmatch between you and Dave Kellett: who wins?

Baldwin: Lol. Sheldon is a fine comic. I’m not sure what a deathmatch is, but it sounds like fun. Actually, I’m afraid I am yet again going to be missing San Diego this year, although it is sorely tempting.

We at Fleen thank Chris Baldwin for his time and answers to our questions; if you have questions for him regarding this thoughts on syndication or upcoming changes to Little Dee, send them to gary at fleen dot com.

[…] Uncategorized We don’t usually talk about the super-popular comics around here much, but since Gary has provided the main course of today’s reading with his beefy interview, how about a mint and some coffee in the form of a wee article about Penny Arcade? […]

little dee is my favourite comic – well, second to bruno, anyhow. I would love to see little dee in the seattle p-i :)

[…] Gary Little Dee fans (and goodness, should that be synonymous with ‘breathing humans’?), the long wait is nearly over! As you will recall, Chris Baldwin (comicster extraordinaire) went semi-syndicated a while back, and we’ve been dealing with reruns to get new readers up to speed. […]

[…] We at Fleen will be attempting to get a proper interview with Mr 3 as soon as possible, as we have a bit of interest in the idea of webcomics/syndication ’round these parts. […]

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