Got a link in the mail to the preview of an e-book by DJ Coffman. This isn’t a review, since I a) don’t have the entire book in front of me; b) wouldn’t have had to time read it properly since it launched yesterday, and c) it’s not even remotely aimed at me. Ca$h for Cartoonists is bright, colorful, has a busy, eye-grabbing (almost advertising-like … and if there’s one thing ad guys knows, it’s how to hold eyeballs) design, and (as befits an e-book) up-to-the-second. For instance, you can get a discount on website hosting with a code provided in the introductory section, something that would be all but impossible with a traditional ink-and-paper presentation.
The chapters are pretty specific (“Spot Illustration”, “Digital Caricatures”, and “ACEO (Art Cards)” are the first three), and are presented in a detailed, relentlessly upbeat tone. There’s not enough in the preview to see if any of the full book ramps back a bit from the enthusiasm (Here’s how you can do this!) to something perhaps a bit more realistic (Here’s how I did this, you should be able to make it work similarly, but keep in mind that it’s a different economic climate and your mileages of persistence, luck, and talent will vary.), which I hope does happen.
All those copies of How to Draw Comics the Marvel Way (or more recently, all the How to Draw Manga books) led to an awful lot of starry-eyed kids who were certain that success was imminent; some lost interest or found other dreams, some wound up bitter, and they didn’t have an easily identifiable and accessible author to blame their lack of success on. Here’s the risky bit for Coffman:
A VERY SPECIAL OFFER! For a limited time when you buy the full edition of my ebook, I’m going to make myself available to you for the ?rst 30 days as a Personal Cartooning Career Coach… or Comic Coach… or, well I really don’t have a fancy title for this service, but if you draw comics or cartoons and want to personally pick my brain, or if you’re feeling stuck and need inspired… this is the deal for you!
Why be coached by me? I’ve done just about everything you can do in the cartooning business, from newspaper syndication to full blown super hero comics with a big hollywood producer. Not only have I had a ton of success with my skills, but I’ve also failed many times and made mistakes along the way which I learned from and can pass a lot of knowledge on to you.
ONE MORE THING… You’ll have a chance to get on the AWESOME LIST. What is it? A special email newsletter for buyers of the full edition only, which basically assures this book will never end! I’ll send you updated ways to earn more money with your cartoons and illustrations as they become available. [emphasis original]
I hope that those starry-eyed kids don’t take Coffman’s enthusiasm for a promise, and really hope they don’t read over the most important part of that quote:
I’ve also failed many times and made mistakes along the way
Let’s cut that down one more time for those in the back:
I’ve also failed many times
No book will keep you from having your own failures, starry-eyed kids! Keep that very important bit of perspective in mind while you peruse the lessons! $47 to download, going up to $97 after September 30.